How do recruitment posters for the navy and extreme sport adverts reinforce masculinity?
Author: admin5 Dec
1) American recruitment poster; includes 4 men and a giant canon. Reads: These men have COME ACROSS , they are at the front NOW. JOIN THEM, ENLIST in the NAVY.
2) Second poster is advertising a fragrance for men, on one side there is a man ski diving, on the other side the fragrance reads 'Extreme' Polo SPORT. Ralph Lauren.
Anyone good at Sociology/sex and gender, I need your help!
i know this hasnt got much to do with your question- but im female and want to be a firefighter but this is the reason why im too afraid to apply 
No related posts.
4 Responses for "How do recruitment posters for the navy and extreme sport adverts reinforce masculinity?"
i know this hasnt got much to do with your question- but im female and want to be a firefighter but this is the reason why im too afraid to apply
References :
they wish to hit on the mens natural urge to be the best
References :
This isn't a specific question for 'Lesbian, Gay, Bisexual, and Transgendered etc' so you would probably get a more diverse and representative response in a different section. You might even want to try a psychology section,
I think most guys would like to be somewhat more 'masculine' as they are aware of their own insecurities, even if others aren't. There are those who feel a need to prove their own masculinity, to themselves and others, which often fuels ridiculous confrontation/competition between macho 'freaks' who over-play it.
Do these adverts reinforce masculinity? Yes, somewhat and also reinforce insecurities, like twig-like models drive people to believe they are too fat etc. It's almost impossible to become a fantasy that is depicted in advertisements, which is the part of the psychology of advertising – helping to create the belief that Product X will achieve the marketing driven fantasy that could be someone's reality-gotta buy the product first though.
The perfect skin, body, lifestyle can all be yours, if you just buy this now. Shamelessly breeding continuous insecurity.
Good luck! Rob
Psychologist, having worked in marketing (ethically) for many years.
References :
What is this question doing in the gay section. I don't think that the army would be too pleased to be associated with [BLEEP]
References :